Oxfam launched their ‘See for Yourself’ UK fundraising campaign this week. We’ve been working hard with them over the past few months to produce the TV adverts, online edits and photography for the campaign.
Duckrabbit’s Benjamin Chesterton, David White and videographer Felix Clay went to Zimbabwe this January to film in the Gutu region, at and around one of Oxfam’s large irrigation projects. With the team was Jodie Sandford, an Oxfam supporter who had applied for the chance to see for herself what her £3 a month donation was helping to fund. None of the ads were scripted – they’re made up of Jodie’s genuine reactions to what she saw and heard in Zimbabwe.
Benjamin will want to say more when he gets back from a well-earned holiday but I know that everybody came away really inspired by the commitment of the Oxfam team working in Gutu to put in place real long-term, collaborative and sustainable solutions to the food and water supply challenges that people face there. It’s fantastic work and well worth supporting.
So go on – see for yourself. One of the best £3 a month you’ll ever spend.