Here’s an advert that car manufacturer Chrysler chose to run for their Ram truck brand during this year’s Superbowl coverage, one of the most expensive advertising slots of the year. I think it’s pretty good – a stripped down, simple, emotive photofilm. Maybe a bit heavy handed for me but probably well well-judged to its target audience.
Good to see a photofilm occupy advertising’s hallowed ground, the Superbowl. And maybe food for thought for anyone in the business of producing photofilms.