10 common video mistakes (and how to avoid them)
.01 you don’t prioritise sound
I’m actually gonna stick this one at the top because it’s probably the most common mistake. I’ve seen far too many video stories where the interview is practically inaudible, drowned out by traffic, air conditioning or something else. The cause? Not using an external microphone.
Audiences seem quite happy to tolerate poor quality pictures – they don’t mind mobile phone footage for example;but they will not tolerate crappy sound. End of. Invest in a good quality clip microphone for interviews and a Rodemic or similar for on board sound.
.02 you get too caught up in kit
We’ve all met one of these guys before: a ‘depth-of-field-Dave’ who’s more interested in whether you’re shooting on a prime lens than what the story is. They’re the sort of folk who make those music montages on Vimeo where everything looks very pretty and is out of focus, but expresses no meaning.
Kit matters – to an extent – but I believe a good story is a good story whether you shot it on the iPhone 4S or a Canon 5D MkII. At the same time, a poor story is not rescued by a shallow depth-of-field…in fact, it looks just that: shallow.
(NOTE: you’ll almost certainly be able to trawl back through the archives of this blog and find posts where I rave about depth-of-field: let’s just say I’ve grown as a film maker!)