God made a farmer

Here’s an advert that car manufacturer Chrysler chose to run for their Ram truck brand during this year’s Superbowl coverage, one of the most expensive advertising slots of the year.  I think it’s pretty good – a stripped down, simple, emotive photofilm.  Maybe a bit heavy handed for me but probably well well-judged to its target audience.

Good to see a photofilm occupy advertising’s hallowed ground, the Superbowl.  And maybe food for thought for anyone in the business of producing photofilms.

  • This is great. Thanks Peter.

  • Catherine

    I know about anthropomorphism but what would this be called?

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