Storytelling is at the heart of everything we do at duckrabbit. We train clients, agencies & political organisations to tell powerful, personal stories.

Who we are

We’re ex-BBC documentary filmmakers based in London.

Over the last 10 years we’ve won many awards internationally & our films have been shown to Barack Obama and The Queen.

We also train journalists & photographers. Their work has featured on the BBC, The Observer, TIME, The New York Times & National Geographic.

Using Story to Influence is for

  • Clients
    –     Brand, marketing, PR & comms
    – Creatives
    – Production
  • Agency
    – Creatives
    – In-house production
    – Hybrid AMs/producers
  • Campaigners
    – Politicians
    – Party press officers

What they’ll get

  • Why storytelling has a unique ability to influence
  • Understand story structure & building blocks
  • Cast iron structure & process to create powerful stories
  • A model to understand your own points of failure
  • A clear, repeatable story workflow from intent to impact
  • Confidence creating, selling & buying future work
A really valuable & eye opening thing that we have already used to judge and write work. We don't want anyone else to know about this course.We don't want anyone else to know about this course.
Cam Blackley, CCO, M&C Saatchi Australia
A fantastic course which left us better equipped to tell our own tales with a little more magic. Makes me wonder why this kind of training isn't mandatory in all colleges and agencies.
Jim Thornton, Deputy ECD, VCCP London
In such a short amount of time, you've completely changed the way I approach writing.
Jason, M&C Saatchi Australia
It's been three fantastic sessions. Thinking about the work we've had in play, you realise what has been missing.
Avish Gordha, ECD, M&C Saatchi Australia
For emotional impact and influence, few things beat storytelling. And no one knows it better than the team at Duckrabbit. So, when we discovered that they were willingly sharing their most prized secrets on how to tell the most moving stories, naturally we jumped at the chance. I wholeheartedly recommend you sign up, unless of course you’re one of our competitors in which case please ignore this.
Ben Clare, Group Creative Director, Emotive, Sydney

How it Works


  • We arm you with practical tools, to make sure the training is useful long after the session has ended
  • We mix lecture, discussion and group exercises to learn, apply & embed new ideas
  • We focus on film because it’s what people are watching online & it’s the most powerful emotionally. We cover longer (1-3mins) &  shorter stories (down to 30”) &  reference other media such as Instagram and Twitter.
  • Online Training 4-6 participants. 3 x 2.5 hour sessions
  • Boot Camp Up to 12 participants. 1 day face-to-face

To find out more about our courses get in touch