Close To My Heart
Written by duckrabbitA few posts ago I was quite critical of Unicef’s new five year campaign PUT IT RIGHT, for being centred on making sure that children are heard but not actually featuring any children’s voices. Clearly an own goal. But as the video below demonstrates Unicef can use their mandate effectively to give people a voice.
This was just one of a series of video’s about mothers with HIV positive children. The video is focused on the story, not on fundraising. That’s why it works.
This is from the website:
Photographer Gideon Mendel traveled to Lesotho in November 2007 and the resulting Lesotho Voices films, images and words tell the personal stories of several women there. The women are from different regions of the country, all are living with HIV. Some of them have benefited from PMTCT. Others have suffered without access to these vital services.
Author — duckrabbit
duckrabbit is a production company formed by radio producer/journalist Benjamin Chesterton and photographer David White. We specialize in digital storytelling.
Discussion (2 Comments)
‘The video is focused on the story, not on fundraising. That’s why it works.’ .. so true, the video has an impact because it doesn’t ask for anything like most things these days. Your link for more info is broken, did the video generate much aid for that family/ area?
Hi Saira,
this is an old campaign by Unicef, so I’m not sure how successful it was. Not sure how you should judge success either. It’s a shame they didn’t take a similar approach to tell the stories of the children featured in their Put It Right campaign, which sadly seems much more about raising cash then making people aware of childrens rights.