I wrote a post last year about the all-important neurochemical responses that make a certain type of storytelling so persuasive and influential to audiences. One of the key neurochemicals involved in that audience response is cortisol. It’s often described as the stress hormone and when the world changes around us, bringing with it the potential of threat, we get a hit of......
Warning: This post contains distressing details of images centered on child sexual abuse, as well as sexual violence against women. Images that are potentially indecent were reported to the relevant authorities in 2020. Images......
When Jonathan Pangu first suggested he wanted to market our Story For Influence course to advertising creatives and brand execs my initial response was Jo. Are you on crack again? Two reasons 1:......
Spoilers ahead about '1917', 'Full Metal Jacket', 'Platoon', 'Gallipoli' and 'Apocalypse Now'. https://youtu.be/YqNYrYUiMfg I've not been to war myself (too worried about getting shot) but close enough to know that for many there is an irresistible......
Clarity. We love a bit of that because when you work in the story business there can be a lot of fluff and misdirection. There’s a very clear way to judge whether the story you’re......
Dear Olivia, I'm writing to you following the statement that you made after the Magnum Photos archive was taken offline as a result of allegations that Magnum have been selling indecent images of......
Editors note: Buku Sarkar is a woman from India, and a writer & photographer. This is the story of an ongoing project she has 'stumbled' into. Unlike many other illustrated stories from India presented......
There's been a lot of water under Tower Bridge since 2016 but this was definitely one of my favourite surreal moments from that summer. Bob Geldof and Nigel Farage took to the waters of......
I have some family skin in the should we take down historical statues debate. It's quite a story. Last year I came across a version of my family tree on my cousin's Facebook page. If......
It doesn't matter how big or small a project you work on the difference between it being a pleasure or a total pain in the ass is if the people you work for are......
As I cleared my mum's house when she was moved into care suffering from dementia I discovered a small brooch on top of a wardrobe concealed within a dusty cobwebbed envelope. It was easy......
Some incredibly sad news today. Dr Angelo Grubisic, who was at the centre of a film we made in Norway in 2016, died on Tuesday during......
The phone rings. It's Tamsin Starr, Cambridge University Head of News. Do we want to pitch to make some films to try and get more British Black and British Asian young people applying to the......
1: My partner walks in the room. The picture of the drowned father and child is on my screen. 'That's horrible' she says. Removing her eyes as fast as possible. And walks out again. 2: An argument is......
*Contains images/video and descriptions of deer culling* *Click images to view larger* *Names have been changed for reasons of confidentiality at the subjects request* Running......
Years ago we made a series of photofilms for Médecins Sans Frontières in Eastern Congo. We told the story of an MSF midwife, Sam, working in a remote maternal healthcare clinic. Every day she......
Mixed broadleaf woodland at Jock’s Gill, near Carluke, Clyde Valley, Scotland "...some of the best advice I ever had." said Ben (duckrabbit)......
It started in the wee hours, a distant keening that came and went as the wind gusting in off the Atlantic hustled around our van. It was in the notquitedark, an hour or so......
What's the value of a story? To the reader it might simply be 'entertaining'. To the teller however it might be priceless - particularly if its a carefully nurtured cultural tale, woven around local......
I like making images that do something. Something that goes beyond their simply being 'nice' or 'colourful' but which instead makes something explode in the viewer's head, makes them go "Oh!" and challenges them......
