The most dangerous drug

In its purest form, a newspaper consists of a collection of facts which, in controlled circumstances, can actively improve knowledge. Unfortunately, facts are expensive, so to save costs and drive up sales, unscrupulous dealers often “cut” the basic contents with cheaper material, such as wild opinion, bullshit, empty hysteria, reheated press releases, advertorial padding and photographs of Lady Gaga with her bum hanging out. The hapless user has little or no concept of the toxicity of the end product: they digest the contents in good faith, only to pay the price later when they find themselves raging incoherently in pubs, or – increasingly – on internet messageboards.


Charlie Brooker

Author — duckrabbit

duckrabbit is a production company formed by radio producer/journalist Benjamin Chesterton and photographer David White. We specialize in digital storytelling.

Discussion (2 Comments)

  1. ciara says:

    Brooker’s bang on the money, yet again. manufactured outrage and moral indignation…i hear there’s money in that.

  2. Tragically this is the only way they can survive

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