A New Emphasis?

‘So what can we have for a new measure of success? This was the question posed by Paul Lowe. Another listener to the webinar asked if emphas.is would be funding local, community based projects or be more focussed on the kinds of expensive overseas projects that magazines might once have funded. In other words, would emphas.is be doing anything new rather than simply act as a replacement for crumbling old models. Would the funding be going on flights and transport, or would it be focus on more locally based photographers, with all the local involvement and knowledge that this might entail. And if it would fund those projects, wouldn’t that make for a new measure of what success might be, something more akin to the outcomes that NGOs are involved with, something more tangible that the number crunching of how many people have seen the pictures or how many copies have been sold.

I’m not quite sure how you could measure the effectiveness of a project, but it sounds like a wonderful idea for finding a new model of how photography works, a model that could help build new involved audiences,  and so move photojournlism away from the preaching to the converted stance it so often takes at present.‘

Please read the full post by Colin Pantall here