SOLID

‘The most effective ways to generate business and profits are free or nearly free. How much does it cost you to not be an a-hole? How many times have you read a post on online forums like this: “My contract does not allow clients to use images without my permission, yet I saw they posted some of their wedding images on Facebook without my permission! How do I get them to cease and desist and/or compensate me for those images?” Are you f_ing kidding me!! Who are you, Annie Leibovitz? Instead I would thank them for the free advertising. In fact, on my client’s DVD I include a folder labeled “Facebook” with images perfectly sized for it. Which approach do you think will better improve your “brand”? And how much does it cost you to pick up the phone and make some sales calls? You can make more with a single phone call than you can with a $2,500 magazine ad.’

Do read Photography Business and The American Dream (via APE)