PLUS on EPUK….revolutionary?

Great piece over on EPUK about Jeff Sedlik’s PLUS idea…it’s a must read if you are a photographer:

“I began my exploration of PLUS with scepticism. A few weeks ago I couldn’t be bothered to pay attention to yet another minor-sounding development. The more questions I asked, the more I discovered a project of audacity and completeness. PLUS is, without exaggeration, revolutionary by design. Whether it will gain acceptance, what the consequences will be, remain in the future. What is certain is that right now professional photography is dying a death of a thousand cuts. Most of us will not survive. PLUS is the best and only chance we have got.

The last words belong to Jeff Sedlik the photographer, whose passion has brought PLUS this far: “It is a photographers’ dream, because it is a photographer’s dream”. “It is for my students and peers, for the future of photography”.

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