Gnarly dogs and new tricks. What I’ve learned teaching Ad peeps the science of storytelling..

When Jonathan Pangu first suggested he wanted to market our Story For Influence course to advertising creatives and brand execs my initial response was Jo. Are you on crack again? Two reasons 1: Aren't all advertisers already great storytellers? 2:  Won't the creatives hate us when we teach there is a scientifically-backed model for effective and compelling storytelling (as opposed to a genius, ad-man......

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