Strictly Beza International HIV/AIDS Alliance

How do you get messages about safe sex and HIV prevention out to young people in a country where more than half the population is under the age of 24 and cultural attitudes make it difficult for the subject to be discussed openly?

Here’s one answer – get ready to shake your shoulders, Addis style…

‘Strictly Beza’ was shot in Addis Ababa, Ethiopia, for the International HIV/AIDS Alliance to promote Link Up, an ambitious multi-country project which aims to improve the sexual and reproductive health and rights of more than one million young people living with and affected by HIV in Bangladesh, Burundi, Ethiopia, Myanmar and Uganda.

Director: Benjamin Chesterton, Sheikh Rajibul Islam, Ann Noon

Videography: Sheikh Rajibul Islam

Producer: Benjamin Chesterton

Assistant Producer: Oliver Sharpe