Can anybody on this earth explain to me how this is the third most important story on the world’s most read news site?

Wow, is that a great bit of PR? Nuts.

Picture 30

Adam Westbrook your thoughts please?

ADAM:

I wondered that too! It’s a nice coup for Rory Cellan-Jones but its rare to see tech stories get so high up. Quiet news morning maybe? Or maybe the editors are giving in to viewer demands…which is worrying, cos I just noticed this story is the 2nd most read on BBC News Online:

http://news.bbc.co.uk/1/hi/technology/8170027.stm

Daniel:

I think it’s because they used the Jesus iPhone keyword. Anything associated with the Jesus phone automatically ensures a higher hit rate as the fan boi’s automatically twitter news of another mention to all who care.

Author — duckrabbit

duckrabbit is a production company formed by radio producer/journalist Benjamin Chesterton and photographer David White. We specialize in digital storytelling.

Discussion (2 Comments)

  1. Daniel says:

    I think it’s because they used the Jesus iPhone keyword. Anything associated with the Jesus phone automatically ensures a higher hit rate as the fan boi’s automatically twitter news of another mention to all who care.

  2. I wondered that too! It’s a nice coup for Rory Cellan-Jones but its rare to see tech stories get so high up. Quiet news morning maybe? Or maybe the editors are giving in to viewer demands…which is worrying, cos I just noticed this story is the 2nd most read on BBC News Online:
    http://news.bbc.co.uk/1/hi/technology/8170027.stm

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