duckrabbit proud to be sponsored by Fisher Price

duckrabbit are pleased to announce our collaboration with the huge global brand Fisher Price.

Our photographers have been using their cameras for years so it made sense to actually form a partnership with the best creator of toy cameras in the world. Our photographers will be using all cameras from their range, from the tough and durable blue one to the more portable ‘laugh and learn’ camera. The pink one is handy for the girls and shoots 24p full HD.

As our director says: “One of the challenges of this project is not to make it into a sales pitch. We try not to become advertisers. It’s the equipment we use. It’s a very delicate balance since you’re talking about branded gear and their various attributes. These photographers are journalists, essentially, not advertisers or PR people.

We should think less of clients and the client-supplier relationship, but think more about partnerships. That’s what we’re doing with Fisher Price”

GO GO FISHER PRICE

Discussion (3 Comments)

  1. Tom White says:

    It’s good to see Duckrabbit is focusing on getting their work seen by and encouraging the next generation of storytellers. Bravo.

    Though I hope you won’t be upset that I bought my kids fisheye Lomos instead of the recommended Fisher Price cameras. After all, it’s all about quality concerned photography reaching a wider audience, and not at all about receiving free gear and selling cameras, right…

  2. Damn Tom. You’ve got your finger on the button 🙂

  3. Hello there, just wandered by. I have a Fisher Price website. Truly more information than you can imagine on the web. Wasn’t what I was looking for, but nice site. Have a nice day.

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