Picturk?

“The idea behind Picturk is you can put your requirement into the system and that goes out to the community of amateur photographers who are good at taking photographs. Then you pick the one you want to use, you make them the winner – they get some money, bragging rights, they get a credit and that’s the value they get,” explains Geraghty.

“I am trying to support a behaviour that’s already there.”

Interesting. They want to run about 30,000 competitions a year. I’m not sure I really get it. Therefore it’s bound to be a roaring success.