The Daily

Interesting reading over on the Guardian about the launch of Murdoch’s new venture, The Daily, an ‘iPad newspaper’.

Spent a few, Bob.

The first thing I thought when I saw the first cover has been echoed, with a hopeful addition, by the first tweet below.

And maybe it’s just me, but that masthead looks like a box of frogs.

These tweets (copied from the article) are great:

@Adampasick Dear photographers covering #TheDaily launch: Please get a shot of Rupert Murdoch in front of “Falling Pharaoh” cover for future use.

@DigitalDanHouse Rumours are that #thedaily journalists will only focus on hacking iphones

@Kained Why is #thedaily launch streaming on the site in Flash?

@darkever I wonder if #TheDaily will really provide enough of an experience to challenge simple free news.

@Chanders: Shameful. RT @ckanal: Wow. RT @brianstelter: Fox News stopped covering #Egypt to show News Corp’s press conference for #TheDaily.

@Hoerr Well, that was disappointing. “Groundbreaking?” I think not. More like a mashup of already prominent user experience elements. #thedaily

@YNotWrite Mark Zuckerberg suddenly seems really charismatic and dynamic re. #thedaily launch

@ihutc I couldn’t give a toss about #thedaily you right-wing profiteering pricks