Now there’s an idea or two…

The effervescent David Campbell has written a thorough dissection of the New York Times ‘pay wall’. Amongst the insights is this paragraph, which makes a lot of sense to me:

“The Lens blog is a high profile site with some 750,000 users visiting each month. Instead of raising money by hoping some of those subscribe on their 21^st visit each month, consider the monthly visitors as a community of interest around photojournalism and offer goods and services to that community. There could be Lens-sponsored master classes, special events and workshops for both professionals and the general public; print sales; discounted equipment and photographic services via business affiliates; photo tours and themed travel; equipment, medical and travel insurance for practitioners; logistics and visa services for photographers having to travel at short notice…you name it, anything that interests a broad photographic community, amateur and professional, could be offered by negotiated deals where Lens’s earns a percentage on each transaction. “

Take yourself over to David’s house to get the lowdown….lots of good comments too for you to chew over.