‘Charities need to start treating the public “like adults”.’

“There is a con, there is an unrealistic expectation being peddled that you give your £50 and suddenly those people are going to have food to eat. Well, no. We need that £50, yes; we will spend it with integrity. But people need to understand the reality of the challenges in delivering that aid. We don’t have the right to hide it from people; we have a responsibility to engage the public with the truth.”

The international president of Médecins Sans Frontières (MSF), Dr Unni Karunakara, returned from Somalia last week and said that, even though there was chronic malnutrition and drought across east Africa, hardly any agencies were able to work inside war-torn Somalia, where the picture was “profoundly distressing”. He condemned other organisations and the media for “glossing over” the reality in order to convince people that simply giving money for food was the answer.

Read the full article in the Guardian here.

From my own point of view (as someone who lead a charity in one of the countries affected by the drought) in order for charities to start treating the public like adults they need to start acting like adults themselves.

Author — duckrabbit

duckrabbit is a production company formed by radio producer/journalist Benjamin Chesterton and photographer David White. We specialize in digital storytelling.

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